Marine. Builder. Investor.
You don't need to learn AI.You need to apply it.
I'm Jon Licht. I build AI systems that run real businesses — including my own. The advantage isn't the technology. It's your expertise, documented and deployed.
01 / THE PROBLEM
The AI industry is selling complexity.
New jargon every month. Courses, certifications, frameworks — and almost no concrete advice. Business owners are told to "learn AI" and left feeling behind in a race that isn't real. Here's the truth: AI doesn't need you to become a technologist. It needs the one thing you already have — expertise the machines can't find anywhere else.
02 / THE METHOD
Document. Deploy. Direct.
Document
Capture your expertise. How you quote a job, calm a customer, make a call. The undocumented process in your head is the goldmine.
Deploy
Put AI to work against one process at a time. One working agent beats twelve experiments.
Direct
Stay in the loop. You're the commander. AI executes; you decide.
03 / PROOF
I run my own business this way.
My real estate business runs on agents I built myself. Guest communications — fully automated, in my voice. A concierge agent that handles requests end to end. An accounting system that keeps my books continuously, prepares my taxes in real time, and advises my decisions against my business and personal goals. I didn't learn AI to do this. I documented how I run my business, then built agents to execute it.
7 YRS USMC Infantry Officer
10+ YRS Real Estate Investor
Fall 2026 UCLA Workshop